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21 SEMINARS IN 21 DAYS READY TO LAUNCH
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06.16.2009
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June 16, 2009 -- Exhibit Resource Skyline is launching the biggest seminar series in company history. 21 Seminars in 21 Days is a webinar series focused on training trade show exhibitors how to get more out of each trade show they attend. Each webinar will be presented live by Mike Mraz, a Trade Show Strategist . The series is running every business day through the month of July (except the Friday and Monday around the 4th of July) at 1:00 CST.
Anyone who is interested in attending these webinars, or would like more information, should call the Exhibit Resource Skyline office at 920-347-1707, or e-mail speters@exhibit-resource.com.
The Webinar topics are:
Trade Show POWER!
There's Nothing Like a Trade Show!
To get the maximum impact out of a trade show, the exhibiting company MUST understand the uniqueness of the opportunity. Resources will be shared, compelling data will be reviewed and current trends will be identified.
July 1, 2009
Trade Show Bootcamp
Basic Training for the Trade Show Warrior
Understanding the basic elements of any discipline is critical to getting off on the right foot. Most trade show professionals learned the ropes by trial and error. The basics will be featured in an attempt to reduce the errors that accompany most trials.
July 2, 2009
Objectives are the Key
Defining the mission is half the battle
The power of purpose is well understood as the foundation of accomplishment. Most of us have learned the hard way that we get what we plan for.
July 7, 2009
Post Show Follow-Through
It's What's Next that Matters Most
Failure to follow up on show floor commitments has been plaguing exhibitors forever. According to the pollsters, the development of advanced CRM systems has not increased follow through success.
July 8, 2009
When Branding is the Mission
Face to face teachable missions - Priceless!
After lead generation, exhibitors choose branding as their main trade show objective. Just as measurement is critical in evaluating performance, a clear definition of what separates us from the competition is the first step in distancing ourselves from them.
July 9, 2009
Micro-Casting
Creating "Booth Participation Insurance"
In most cases where quality is competing with quantity, it’s the critical few that matter most. If we focus on making sure that our Critical 10 contacts are taken care of, everything else will be gravy. It’s all about destination oriented attendees!
July 10, 2009
The Internet & The Trade Show
Today's Attendees are Smarter than Ever
Your market is coming to the show smarter than ever and the internet is their research tool of choice. Good thing we’ve got access to the internet too. Let’s use it.
July 13, 2009
Show Selection Basics
The right place at the right time
We've all got limited budgets and today those budgets are getting smaller. If you're living last year's show schedule over again this year you might be missing some fantastic new opportunities. It's worse yet if your competition is forward thinking.
July 14, 2009
Show Floor Measurement - Part 1
The basics of ROO (Return On Objectives)
Without knowing where we've been it's near to impossible to know what we can do to improve. Measurement is a critical component to any marketing effort. The biggest challenge is coming up with data that is relevant and fairly easy to come by.
July 15, 2009
Show Floor Measurement - Part 2
Transforming Expenses into Investments
A look at some possibility models that will fire up even the most jaded trade show skeptic. The ability to easily tie show floor accomplishments to revenue is worth the 30 minutes in itself.
July 16, 2009
Function Drives Design
Your exhibit is a set for your actors
The trade show floor provides an environment for our story tellers, so our first design consideration must be functionality. Understanding function will drive the shape and form of the space. An attractive booth that's not functional is a real junker!
July 17, 2009
Size Matters
The impact of booth space on show outcomes
Most large island exhibitors didn't start out in a big island space. They started smaller and just grew. Like every marketing decision, the size of the exhibit space should be based on objectives.
July 20, 2009
The Biggest Trade Show Loser
Designing your way to transportation savings
About one third of the exhibitors operating budget is spent on operating expenses. Design decisions weigh in on many levels of operating costs and designers who understand this can save you thousands.
July 21, 2009
Visual Continuity
Designing trade show graphics that belong there
Consistency is important on so many marketing levels and the exhibit is one hugely dynamic level. In the booth means in the brand and people can only be in one brand at a time.
July 22, 2009
Trade Show Transportation
Taking your show on the road
From shrink wrap to airfreight and warehouse to show direct, the decisions we make surrounding logistics always seem easier in our rear view mirror.
July 23, 2009
Basic Booth Behavior
What we say without opening our mouths
Actions speak louder than words. When a $30,000 trade show investment rests on the shoulders of an ill-prepared rookie sales person, success will be an accident for sure.
July 24, 2009
Capturing Actionable Data
Documented information that matters
Success usually hinges on the ability to translate the discussions initiated on the show floor to more in depth meetings in the field. A business card with "Hot! Hot! Hot!" written on the back of it just doesn't cut it.
July 27, 2009
4 Steps to Staffing Success
Leveraging the most expensive stage in the world
Every technique has a process. We'll discuss the 4 steps of a successful trade show encounter and model examples of the basics. Nothing starts without a connection and nothing happens without a commitment.
July 28, 2009
Crafting Dialogue
The impact of booth space on show outcomes
The show floor offers us a chance to separate ourselves from others in our market. And separate we must. Sameness breeds confusion and commodity thinking, both of which will stomp all over brand equity if we give them the chance.
July 29, 2009
Tools of Engagement
Giveaways... a hand-to-hand technique
Randomly Accessible NOTHING! That’s the rule. We will no longer enable the adult trick-or-treaters. Promotional products, food or beverage items and literature will be used with purpose. No prizes for the one who gives away the most pens!
July 30, 2009
Mission Based Staffers
Concentrating on our Critical 10
Our staff must be strategically tied into facilitating face time with our Critical 10. No longer will we stand in our exhibits and hope that Mr. Special stops by. Appointments will be set, meals will be shared and high level gifting just might be very appropriate.
July 31, 2009