As the business landscape changes, so must your marketing efforts. Trade Show Strategies for Today's Economy gives you the insights, skills and confidence to take your trade show program to the next level. Two sessions are being offered on September 17, one from 8:00 a.m. to 9:45 a.m., and another from 11:45 a.m. to 1:30 p.m.
Here's what you'll learn at Trade Show Strategies for Today's Economy:
Updated Industry Trends
The continuing value -- and opportunity -- of exhibiting during recessions
How promotions have evolved in the era of measurement
What exhibitors are doing now to get more from their booth staffers
Trade Shows Make Economic SenseHow trade shows create high ROI -- and why some don't perceive it
Easy-to-correct mistakes preventing some from getting the full value from trade shows
Boost results with Strategic Exhibiting rather than focusing on just the exhibit itself
Exhibiting for the Right Reasons - It's all about Converting Three outdated reasons for exhibiting that no longer hold water
Four marketing goals to strive for that are valid reasons to exhibit
Don't stop going to shows, go smarter - tough questions that challenge your current methods on show selection, booth space, staffing, measurement, and objectives
Using 1:1 Exhibit Selling StrategiesSelective attraction - it's the quality of your audience, not the quantity
How starting a conversation before the show makes all the difference
How to design your exhibit to get more attention and lower operating costs
Investing in a Motivated StaffSelect your booth staff to match their skills to your marketing objectives
Motivate your staff with incentives tailored to their personality
Learn the 4 steps to successful booth staffing
Knowing Your Measure of SuccessTying your measurements back to your original goals
What to do before the show to make it easier to prove success
8 ways to measure success - that all boil down to ROI
Trade shows can create high ROI - when you learn the skills and tactics to boost your results. Attend this seminar and make your trade show profits soar!
To register, click
here, or give us a call at 920-347-1714.